Rest assured that when you shop with us at Bourn Beautiful Naturals, you won't have to ask yourself "how clean are my beauty products?" Our driving force is to create products for real people with real needs and with ingredients that work for you, not against you. We take a strong stance when it comes to the ingredients that we use to formulate our hair and skincare products. However, we are well aware that we are not necessarily your only source for beauty products, and that it may not always be so straightforward to pick out the clean beauty products from the crowd. This is due partly to the fact that "natural" doesn't always mean natural when it comes to beauty marketing. It also, doesn't always signify something good – as natural as poison ivy is, it is definitely not going to be considered as one of the best all natural skincare products any time soon. So, with a growing interest in conscious beauty choices and a terms such as "organic," "cruelty-free", and "eco-friendly" friendly being banded around, how can you decipher the beauty friends from the beauty foes? Incorporating safer and more environmentally friendly haircare and skincare products into our routines, means a greater benefit for us, with a lesser impact on our planet – but only if you are aware of the selections we are making. Otherwise, we really are left asking "how clean are my beauty products?" time and again. Fortunately, we have a checklist that you can use to access your beauty staples and determine whether they contain ingredients to avoid for curly hair, or whether you need to double check your skincare ingredients. You will be surprised to know many contain harmful ingredients such as phthalates, parabens, petroleum and much more. These contentious chemicals in our beauty routines are often known by different names, and by law are almost always listed by their International Nomenclature of Cosmetic Ingredients (INCI names) on their labels. So, unless you are prepared to do some digging or some research, you are none the wiser...
That brings us to our first step:
Step 1: Always Read the Label
You've heard if before and we'll say it again. Read the labels on your beauty products. Scrutinise them, and make note of anything that seems unfamiliar. The more often you do this, the quicker you will become at analysing what meets your standards and what doesn't. Harmful ingredients such as mineral oil, synthetic fragrances, and artificial colouring will jump out at you. You may even find that some ingredients flash up on your radar when you find them in products that they ought not to be in, i.e. you may find dimethicone in your skincare, but you likely don't want it in your haircare.
Did you know that dimethicone actually reacts differently in skincare compared to haircare? We use dimethicone in our skincare products as rinses off of skin without any issues and helps to stop the white "soaping" effect that you get with body creams and lotions that just won't rub in.
Step 2: Rationalise, Don't Generalise. Not All Chemicals Are Bad
Water is a chemical, and "water" is far easier to recognise than "aqua" or "distilled water," but you are much more likely to see the latter listed on the ingredients label of your beauty products. Your all natural body products, will likely be water-based to hydrate your skin, and so these will list "aqua" among their first ingredients. We appreciate that it can be overwhelming to get to grips with the less familiar chemicals found in your products and their various names, but it is important to be rational and remember that not all long ingredient names are to be feared or generalised, and that not all chemicals are bad.
Step 3: Reduce, Reuse, Recycle
Even the most natural of beauty products are only as clean as their consumer. At Bourn Beautiful Naturals, we take the responsibility to minimise our impact as manufacturers and retailers of beauty products, and ask that you meet us halfway by taking some responsibility too when you purchase them. What does this mean? Well, when you find your beauty staples with us, we ask that you opt for our deluxe sizes, where possible. This helps us both to reduce the amount of plastic we use. If you are local to Birmingham, you also have the opportunity to get plastic-free refills of some of our products at the Clean Kilo, or at the Naked Larder if you are local to London. You could even go one step further to reuse your tubs and bottles and give them a new lease of life. They could be used for storage, household chores, or even to give samples of your favourite products to friends and family to try. It just takes a quick rinse, and your empties will be ready for a new purpose. The last option, and perhaps the most common is to recycle your old plastic tubs and jars, along with your delivery boxes. It is much better for them to get a chance to be made into something new, than to be added to landfill to biodegrade where they will outlast us all, and potentially our planet too.
Step 4: Be Picky! Stick with Brands You know, Like and Trust
We would be biased if we were to say to just stick with us. As much as we would love to be your one-stop-shop for all things beauty. It is much more important to us that you are picky, or rather that you know what you like and stick with it. Don't compromise on your standards in the long term, for short term gain.
The benefit of staying loyal to brands like us is that you can rely on our transparency – we are upfront about what we put in our products and why. If you haven't seen our Ingredient Dictionary yet, you can check it out here and see exactly what we are talking about. You also know that we pride ourselves on giving exceptional customer service, so you can always reach out with any questions.
So, tell us, which of these steps will you be incorporating into your beauty regime?